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How to Set up WebHook in MarketingBlocks

In this tutorial, I will walk you through the simple steps to set up a WebHook inside your Landing Page Builder Marketing Asset.

A new feature called Webhook has been added to MarketingBlocks. In this tutorial, I will be showing you how to use Webhook to connect your autoresponder to MarketingBlocks for those autoresponders not listed inside MarketingBlocks.

To make it easy to understand and follow up, the tutorial is divided into 3 sections:

  1. What are Webhooks? how it works, and the use case for MarketingBlocks
  2. How to create your webhook URL using Zapier
  3. MarketingBlocks integration – step-by-step on how to do the setup inside of MarketingBlocks using your already generated webhook URL.

Let’s begin with the first part,

What are Webhooks?

Webhooks are one way that apps can send automated messages or information to other apps.

So webhooks are used to connect other 3rd party apps and make them work together seamlessly.

I will give you some examples,

  • Paypal uses webhook to tell your accounting app when your clients pay you,
  • With the help of webhook, WooCommerce can notify you about new orders in Slack.
  • You can use webhook to tell your autoresponder to collect emails from a MarketingBlocks campaign without having your autoresponder listed in MarketingBlocks.

To connect your autoresponder to MarketingBlocks via webhook, you will need a webhook URL that will serve as the communication link between MarketingBlocks and the 3rd party app(autoresponder).

To help us create a webhook URL, we’ll use a platform called Zapier to create zaps that link MarketingBlocks to other apps.

That will take us to the second part of this tutorial,

How to Create Your Webhook URL Using Zapier

First, what is Zapier?

Zapier is a tool that helps you automate repetitive tasks between two or more apps—no code necessary. When an event happens in one app, Zapier can tell another app to perform (or do) a particular action.

Let’s create an automated workflow that connects your autoresponder to MarketingBlocks, and this automated flow is called a zap.

To do this, log in to Zapier if you already have an account; if not, create a new account.

To create a zap, click on the Create Zap Button on the left

The zap will serve as the connection between MarketingBlocks and my autoresponder, in this case, Systeme.io

After choosing the app you are working with, the next thing is to add an event, in this case, is Catch Hook

At this point, we’ll need to Test the Trigger by copying the Webhook URL and pasting it in MarketingBlocks, and come back to Zapier to Test the Trigger

To access the webhook feature in MarketingBlocks, you need to first create a project

And then click on the Landing Page to make changes to it. If you have not created a landing page before, kindly click here to learn how to create one.

Follow the steps below to access the webhook feature:

Click on Integrations 

Select Webhook

Add your WebHook URL to the MarketingBlocks Landing Page

Enter your WebHook URL and Turn On WebHook Testing

Paste the WebHook URL and Turn On WebHook Testing

At this point, we’ll go back to Zapier to also test the Trigger

It was successful as you can see below:

Click On Continue

We have successfully created our WebHook and tested with success on MarketingBlocks

The Next thing is to connect it to our preferred Autoresponder listed in Zapier. For this case, I will be using my Systeme.io Autoresponder

Search for your preferred AR in Zapier, Mine is Systeme.io

Next, choose an event. In this case, the required event is “Subscribe to Campaign” So I want the prospects who view my MarketingBlocks campaign to subscribe, I can have their details stored in Systeme.io

Next, Zapier will require you to log in to your autoresponder account(Systeme.io)

Next is to Set Up Action. 

This will require you to create a campaign in your autoresponder if you have not already done so. If you have more than one campaign, it will appear in the drop-down. Select the campaign you are working with, in my case, I named it MarketingBlocks and then enter an email and a name

Now that we have tested the campaign and it’s successful, let’s go ahead and publish it

Note: Before publishing, you might be asked to verify your email.

Once you publish, it should look like this

Testing the Entire Connection

Login to MarketingBlocks and create a campaign, add the subscribe Element to the campaign

Now that I opted into the campaign, let’s see if it stored in my autoresponder(systeme.io)

The email was actually stored in my autoresponder.

And that’s it!

That’s the step-by-step process of setting up a WebHook to collect contact details on a MarketingBlocks campaign if your autoresponder is not listed in MarketingBlocks.

If you need further assistance, kindly use the chat widget at the bottom-right corner of this page or send an email to our support desk(support@marketingblocks.ai) for prompt assistance. Thank you!


Updated on December 13, 2022

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