Voice & Style controls how your content sounds and how it looks. Your saved voice applies across scripts, captions, posts, and more, so everything MarketingBlocks creates for your brand stays consistent. This is also where your brand’s stories and experiences live, so your content draws on your real background.

You first chose a writing voice and a visual style when you set up your workspace. This page is where you come back to change them.

How to Get There

From the left-hand menu, click Brand to expand it, then click Voice & Style.

The page has three tabs along the top: Writing voice, Colors & typography, and Brand memory.

Writing Voice

This tab has two parts: Brand voice and Format rules.

Brand voice

This is one writing style for your whole brand. Describe your tone and what to do or avoid. The instructions you write guide all content created for this brand.

1. Choose how to start:

• Use presets: pick from ready-made writing styles.
• Generate with AI: have AI write the instructions for you.
• Or type your own instructions in the box.

2. Under Add to your writing style, click any of these to insert it, then edit as needed:

• Conversational
• Short sentences
• Plain language
• Real examples
• Clear next step
• No hard sell
• No em dashes

3. Click Save changes.

Format rules

Format rules are extra instructions for each content format. They work alongside your brand voice, so you keep one voice and shape it for each format. For example, a thread can be punchy while a carousel gives each slide one clear idea.

1. Click Format rules.
2. Choose a format: Text post, Thread, Image post, Talking head, Faceless reel, Breel, Carousel, or LinkedIn Post.
3. Type your extra writing instructions for that format.
4. Click Save changes.

Leave a format blank to use your brand voice alone. Switching between formats keeps your edits.

Colors & Typography

This tab sets how your content looks. A Style preview on the right updates live as you make changes, so you can see your palette and fonts before you save. Content templates that support brand styles use these settings.

1. Start with a style: choose from 20 styles. Six show at first. Click See more to see the rest.
2. Make it yours: fine-tune your palette and font pairing.

• Background
• Text
• Primary accent
• Secondary accent
• Heading font
• Body font

1. Visual direction: describe your visual style in your own words.
2. Click Save changes, or Discard to undo your edits. The page tells you when all changes are saved.

Under the preview, a text contrast note tells you whether your colors are clear for small text.

Brand Memory

Brand memory holds the stories, facts, and experiences that make your content yours. When your content needs a story or an example, MarketingBlocks can draw on what you add here. A counter at the top (for example, “0 of 12 topics added”) shows your progress.

Topics include:

• Origin story: how you got here and the journey behind your work.
• Milestones: the achievements and experiences that shaped your journey.
• Beliefs: your principles, strong opinions, and point of view.
• Case studies: customer transformations and the work behind them.
• Stories: personal stories and memorable moments you can draw on.
• Wins & failures: what worked, what didn’t, and what you learned.
• Conversations: questions and conversations with your audience.
• Lessons learned: practical lessons from your work and experience.

To add to a topic:

1. Click Add knowledge next to the topic to open it.
2. Write it in your own words. Each entry can be up to 12,000 characters.
3. Click Add entry.

You Don’t Have to Fill Everything In

Start with your writing voice. Add format rules, visual changes, and memory entries as you go. The more you add, the more your content sounds like you.

Stuck or have questions? Click the chat widget at the bottom-right of your dashboard, or email our support team at support@marketingblocks.ai. We’re happy to help.